Example brief
Sourdough for independent cafés in Leeds.
First goal
Five cafés on a weekly standing order within 30 days.
Roles
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Sales leadPlanned
Finds the cafés and makes the first offer.
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OperationsPlanned
The baking schedule and early-morning delivery.
First deliverable
An offer, a first-contact email for you to send, and seven days of actions.
An example, not a real company. Your own plan is a draft to check before you use it: nothing in it is sent, and the guide does no web research.